Leveraging Shenzhen’s exceptional geographic advantages within the Guangdong-Hong Kong-Macao Greater Bay Area, its concentration of high-net-worth consumers, and its thriving ecosystem spanning leisure sports, tourism, culture, and lifestyle industries, the city has emerged as a strategic hub for equestrian businesses seeking to expand their market presence, explore new growth opportunities, and accelerate industry innovation.
Major Upgrade | Co-Located Exhibitions Creating a Global Trade Platform for the Horse Industry
One of the most significant highlights of the 2026 edition is its co-location with the China (Shenzhen) Cross Border E-Commerce Fair (CCBEC), one of China’s leading cross-border e-commerce exhibitions.
The joint exhibition is expected to welcome exhibitors from home and abroad and over 100,000 professional visitors from across the globe. By integrating extensive international trade resources, it will build a comprehensive business platform that connects the horse industry’s supply chain, value chain, and global markets.
Benefiting from Shenzhen’s position as one of China’s foremost cross-border trade hubs and its mature e-commerce ecosystem, the exhibition will significantly expand its audience reach. In addition to traditional industry participants—including equestrian clubs, stable owners, trainers, horse breeding enterprises, and equestrian service providers—the event will also connect exhibitors with global buyers, cross-border sellers, e-commerce platforms, and supporting service providers brought by CCBEC.
This powerful synergy breaks through the limitations of traditional industry exhibitions, offering horse industry enterprises a one-stop platform for:
• Product showcasing
• Channel expansion
• Business matchmaking
• International trade cooperation
• Brand globalization
• Unlocking New Opportunities in Global Trade
are experiencing rising market demand and growing cross-border trade potential.
By leveraging the extensive traffic, buyer resources, and international channels generated through the co-located exhibitions, Chinese horse industry brands will gain more efficient access to overseas markets. At the same time, domestic enterprises will have opportunities to source advanced international equipment, technologies, and premium products.
This two-way exchange will strengthen global business connectivity and help China’s horse industry evolve from a traditional industry marketplace into a truly international trade platform, creating new commercial opportunities and accelerating industry growth.
To provide exhibitors, visitors, and industry professionals with more efficient services and timely industry updates, the exhibition’s official WeChat platform has been fully upgraded.
Search and follow:CHF马业马术展会
to access:
• Latest exhibitor directory
• Complete schedule of concurrent events
• Industry news and updates
• Free visitor registration
• Exclusive visitor benefits
Looking Ahead
From brand enhancement and resource integration to industry exchange and international cooperation, the 2026 China Horse Industry & Equestrian Exhibition is entering a new chapter with a refreshed vision and stronger global connectivity.
By leveraging the strategic advantages of Shenzhen and the Greater Bay Area, the exhibition will further connect industry stakeholders with international markets, creating greater opportunities for business collaboration, innovation, and sustainable development.
We look forward to welcoming industry professionals, equestrian enthusiasts, and cross-sector innovators to Shenzhen in September 2026 to explore emerging trends, seize new opportunities, and shape the future of China’s horse industry together.
Contact Information
Contact Person: Ms. Yang
WeChat: lom517
Email: sophiay0926@foxmail.com
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